In 1978, the UGG brand was founded by a young Australian surfer who had a passion for sheep's wool. By the mid-1980s, UGG had become the symbol of relaxed culture and enjoyed increasing popularity. UGG evolved into stylish items and was even noticed in fashion magazines such as Vogue. Known for its feminine, luxurious and stylish look, the brand is now an indispensable part of the fashion world.